Weasleys' Wizard Wheezes is a popular joke shop that started as a small school business created by Fred and George Weasley. It opened its doors at Number 93 Diagon Alley. Weasleys' Wizard Wheezes sells joke and trick items, useful novelties, and Defense Against the Dark Arts items.

A shop in Diagon Alley that sells quills. It is next to Madam Malkin's Robes For All Occasions shop. It also sells other writing utensils as well, like parchment and such, but they mainly focus on the Quills for the most part. All the stuff in this store is brand new for the most part too. There is a small 'second hand' section though.

A shop that sells all sorts of confections. It's not as nearly as big as Honeydukes is, but it's still a decent size. It also isn't as 'popular' but people still come here every now and again, so they still get business and such.

This is exactly what it says, a Telescope shop. All the Students come here for well... telescopes. They also sell other things for you're astronomy class needs as well. The only thing it doesn't see is books.

Here is where all the not as fortunate people buy the things they need, or if they just want to get something cheap. This shop is full of second hand stuff, but just because it's second hand doesn't mean that it doesn't work just as well. You can find everything that is Second Hand and doesn't cost much at all.

Wiseacre's Wizarding Equipment is a magical devices shop, that sells things like telescopes and hourglasses. You can even asked to have the magical objects fixed. They have a shop in Hogsmeade too, which is the ones students use during the school year.

Madam Malkin's is a clothing shop next to Flourish & Blotts. It sells robes and other clothing, including the standard Hogwarts-required plain black work robes, and dress robes. Madam Malkin, a squat witch who wears mauve robes, and her assistants will tailor the robes to fit right in her shop. Malkin is an archaic term for a crotchety old woman.

The Apothecary sells potions and potion ingredients. The shop is quite fascinating despite its very bad smell (a mixture of bad eggs and rotten cabbage). The inside includes barrels of slimy stuff on the floor, jars of herbs, dried roots and bright powders on the shelves, and bundles of feathers, strings of fangs and snarled claws hanging from the ceiling. They sell scales, too.

Potage's Cauldron Shop sells all different varieties and sizes of cauldrons, including copper, brass, pewter, silver, self-stirring, collapsible, and solid gold, according to a sign outside the shop in Philosopher's Stone. Hogwarts requires its students to have a size 2 pewter cauldron.

Ollivanders is a fine wands shop described as "narrow and shabby, with a sign that reads Ollivanders: Makers of Fine Wands since 382 BC in peeling gold letters over the door. The only display in the window overlooking Diagon Alley is a single wand lying on a faded purple cushion in the dusty window. Within, there are countless narrow boxes piled neatly right up to the ceiling and a spindly-legged chair".

The Magical Menagerie is a magical creature shop that in addition to selling magical creatures also offers advice on animal care and health. The shop is very cramped, noisy and smelly, due to every inch being covered with cages. Among the creatures in the Magical Menagerie are enormous purple toads, a firecrab, poisonous orange snails, a fat white rabbit that can turn into a silk top hat and back, cats of every color, ravens, Puffskeins, and a cage of sleek black rats that play skipping games with their tails.

Quality Quidditch Supplies sells broomsticks and Quidditch-related items. The store windows often draw young customers to gaze longingly at the merchandise. Its most famous items on display are the Nimbus 2000 and the Firebolt broomsticks.

Nettles Ice Cream Factory
This was the place where Florean Fortescue's Ice Cream Parlour once stood. After his death in 1996, the shop closed down and the building sold off and after years of being closed down, it's found a new name and is under new management, so children can once again enjoy their ice cream.

Flourish & Blotts sells a great variety of magic books, including textbooks for Hogwarts courses and other books of general magical interest. In the back there is a corner devoted solely to divination, which includes a small table stacked with titles like Predicting the Unpredictable: Insulate Yourself against Shocks and Broken Balls: When Fortunes Turn Foul. Another small display contains the book Death Omens: What to Do When You Know the Worst is Coming.

Eeylops Owl Emporium sells owls and supplies such as owl treats and cages. Inside, it is dark and full of a low, soft hooting, rustling and the flickering of "jewel-bright eyes." Among the types of owls sold are Tawny, Screech, Barn, Brown, and Snowy.

Here is just a little Cafe that people can go to if they just want a cup of coffee or something. They even sell breakfast in the mornings from 6-10 am. During lunch they have a variety of sandwiches and subs.